resume

experience

SEARS HOLDINGS CORPORATION

ASSOCIATE CREATIVE DIRECTOR [KMART IN-STORE EXPERIENCE – IMX] | 12.16–PRESENT

Creatively manages, art directs and designs the Kmart in-store experience for full-chain and concept stores

• Manages, mentors, and creatively directs a team comprised of an Art Director, Sr. Graphic Designer, and two Graphic Designers

• Directs and designs strategic initiative in-store experiences

• Presents design concepts to CMO and senior leadership of Kmart

• Collaborates with copywriters, 3D artists, visual merchandising, project managers, layout specialists, marketing, internal and external creative agencies and business leaders

 

ART DIRECTOR [STRATEGIC INITIATIVES – IMX] | 04.15–12.16
INTERIM ASSOCIATE CREATIVE DIRECTOR [STRATEGIC INITIATIVES – IMX] | 12.15 – 08.16

Strategically designed integrated store of the future experiences through concept and design.

• Developed new creative for strategic initiatives in both Sears and Kmart stores

• Created a new format Kmart Store and re-launch of new brand standards in store

• Presented design concepts to senior leadership

• Collaborated with copywriters, 3D artists, visual merchandising, project managers, layout specialists, marketing, creative agencies and business leaders

• Responsible for assigning, art directing and approving Junior Designers’ projects
• In interim role, managed two Junior Designers

 

GRAPHIC DESIGNER II [STRATEGIC INITIATIVES – INTEGRATED RETAIL]| 05.14–04.15

Developed integrated store experiences through concept and design.

• Developed new creative for company strategic initiatives for Sears stores

• Collaborated with copywriters, 3D artists, visual merchandising, project managers, layout specialists, and business leaders

• Executed original creative design under tight deadlines with multiple high-level projects

 

GREAT LAKES DREDGE & DOCK CORPORATION

SENIOR GRAPHIC DESIGNER [MARKETING] | 04.13–04.14

Established and maintained the corporate identity through art direction and concept design.

• Lead designer for all corporate marketing including: logos, apparel, trade show, brochures, sell sheets, powerpoint presentations, visual website layouts and advertisements

• Collaborated with copywriters, business leaders, and print vendors

• Art directed Junior Designers’ projects to ensure consistent brand usage

 

OFFICEMAX CORPORATE HEADQUARTERS

SENIOR GRAPHIC DESIGNER [BRAND STRATEGY – B2B] | 03.12–04.13

Established and maintained the contract business corporate brand identity through concept, design and photography direction

• Lead designer for catalogs, direct mail, logos, trade shows, brochures, visual web design, style guides and advertisements

• Directed and styled photo shoots for corporate collateral and website

• Collaborated with copywriters, marketing, production, and merchandising

• Designed overall look and feel for 1000+ page catalogs

 

GRAPHIC DESIGNER II [BRAND STRATEGY – B2C] | 08.09–03.12

Established and maintained the retail corporate brand identity through concept, design and photography direction

• Served as lead designer for in-store signing, point-of-purchase, logos, seasonal and services style guides, visual web layouts and print collateral

• Cast, directed and styled photo shoots for in-store signing, web and print collateral

• Collaborated with copywriters, marketing, public relations, production and visual merchandising to ensure all executional mandatories were met

• Balanced heavy project workload under tight deadlines

 

GRAPHIC DESIGNER II [VISUAL MERCHANDISING] | 04.08–08.09

Executed in-store signing for seasonal campaigns, promotional marketing and weekly sales promotions

• Created and maintained 400+ weekly promotional signs

• Managed signs created through AccessVia– an automated system

• Collaborated with outside print vendors and attended press checks

education

COLUMBIA COLLEGE CHICAGO

BFA Art and Design, Graphic Design

 

skills

ADVANCED EXPERIENCE IN:

Adobe CC Photoshop, Illustrator

and InDesign

EXPERIENCE IN:

Quark Xpress, Muse, Flash,

Dreamweaver and After Effects

 

awards

COMMUNICATOR AWARD
OF DISTINCTION

2013, 2011, 2010

 

HERMES PLATINUM

2011

 

SILVER RACIE AWARD

2010

 

hobbies

SYNCHRONIZED SKATING

CREATIVE BAKING & EVENT DESIGN

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© 2017 Jenna West